I think of art as a conveyor machine that losslessly transports concepts and feelings from one mind to another.
So when a form of communication reaches its highest potential, and moves instantly information and feelings from one mind to another, we call it art.
What is art?

About me
Hi I’m Gabriel Arrache AKA ræch. I’m a Toronto based visual artist.
I believe that if I combine visual and philosophical thinking I can inspire people to find solutions to important issues like climate change, colonialism and information overload.
I want my audience to use my work as a tool to introspect on their own character and beauty.
What I do
Art for Business
Art has the power to transform not only personal spaces but also brands and businesses. ræch Commercial Art is dedicated to high-quality visual solutions for companies looking to enhance their presence through thoughtful, impactful design. From murals and installations to branding and promotional artwork, this branch applies my artistic expertise to commercial and corporate projects, helping businesses leverage creativity to leave a lasting impression.
Artsy books for all!
Illustrated books allow me to expand storytelling beyond the canvas, creating immersive narratives that engage audiences in a deeper way. ræch: publishing brings together striking visuals and thought-provoking stories, blending fine art with literature to captivate readers of all ages. Whether through children’s books, illustrated essays, or graphic narratives, this branch serves as a bridge between art and the written word—turning ideas into tangible, shareable experiences..
Art for art’s sake
This is where my artistic expression is at its purest. Through paintings and sculptures, ræch fine art explores themes of virtue, transformation, and social consciousness.
These pieces are meant to challenge, provoke, and inspire—finding their place in galleries, private collections, and curated exhibitions. This is the heart of my practice, where my ideas take their most unfiltered, expressive form.