Amor café
It all begins with an idea. My client wanted to launch a food and beverage brand that combined his love of coffee and the novel concept of a coffee bar on a bike.
Illustrating with type
The hidden bicycle transforms the logo into a gentle puzzle that begs to be solved.
Its angled “r” acts as a visual clue, creating subconscious tension that draws the viewer in.
To complement this moment of discovery, the vertical logo variation provides an easier entry point for first-time observers : an intentional bridge for audiences unfamiliar with the new brand on campus.
This approach aligns perfectly with our current marketing funnel stage: Awareness.